Digital Outdoor Advertising Trends

This trend is expected to continue in 2019.

Digital outdoor advertising trends.

With both digital and traditional printed media continuing to go on from strength to strength with new advances in technology and opportunities to communicate marketing messages advertisers this year can expect to be busy and prosperous across the board. These 10 trends in digital advertising indicate new possibilities persistent challenges and ongoing turf wars among major industry players. What do the experts predict. According to the advertising association warc expenditure report dooh claimed a 31 share of total out of home adspend in 2015 set to rise to 40 in 2017.

Top 5 out of home advertising trends while printed signs still dominate growth in digital out of home inventory lets advertisers be more timely creative and targeted geopath s ceo kym frank says. You ll also see plenty of digital outdoor ads installed with printed borders or graphics to create an eye catching contrast between the two media. Outstream video according to teads not many people knew about this ad format before last year. Many are looking at the writing on the wall for print ads for example.

Statistics also show that this percentage would increase with time as companies modify their marketing strategies. In fact digital ads are often paired with billboards lightboxes led signage and other traditional outdoor ads. Furthermore this clearly points to the fact that adopting just digital advertising poses a relatively ineffective means. Digital out of home has changed the face of outdoor advertising and the future s looking bright for this transformative medium.

Digital advertising trends in 2020. The push for digital transformation everywhere has given advertising one of the most tumultuous rides in its entire history. By ben davis december 18th 2019 10 00. So we called on a bunch of them to ask what the heck is going to happen in digital advertising in 2020.

Digital advertising trend 4. In conclusion 2019 looks to be a very promising year for outdoor advertising professionals with many new openings and trends to explore. This implies that outdoor advertising remains a very effective way for brands to drive online traffic. Google facebook and amazon.

Business owners are just about at a loss as anyone when it comes to taming the digital assault. We ve got a lot of adtech friends at econsultancy as well as some more left brain agency types. According to data collected almost 26 of customers visit brand websites they got knowledge of via outdoor advertising. Decision makers in the sector are under pressure to innovate and hold on tight to their market share against other forms of advertising that may be easier to prove and communicate return on investment roi.