Digital Outdoor Advertising Examples

For starters this is the largest type of billboard design that advertisers may buy.

Digital outdoor advertising examples.

For example if you sell stationery you can choose to show your ad only around the hour parents pick up their kids from school. As we enter an era of smart ooh technology data integration and fancy digital solutions it s worth remembering that great ideas are at the heart of creativity. Here are some of the prime examples of brands using digital outdoor media advertising effectively successfully. Sometimes you have to catch someone s attention in a split second other times you can do something fun and interactive.

And seeing the impact of the digital shift you can t blame them. However ventures who are turning out their backs on outdoor marketing miss out on a lot of opportunities. Boosted by investment it s also been reported that the distribution of digital screens is on the rise leading to a number of big brands creating innovative and exciting campaigns to reach audiences. Though they come in different sizes most billboards of this kind are over 700 square.

Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Unlike static display billboards that can t move anywhere. When people hear outdoor marketing they usually think it s outdated archaic and uncool street advertising. In this creative billboard ad mcdonald opted for an m shaped sundial that displayed a range of snacks of mcdonald depending upon the specific times.

Here are 5 great examples of creative outdoor advertising that we loved. Digital outdoor advertising is interactive. Mobile billboards have the advantage of being able to go where the crowd is. 1 mcdonald s sundial billboard.

Most outdoor advertising campaigns utilize wallscape billboards for a number of reasons. Products included mcvitie s jaffa cheese cakes strawberry cheesecake mini cheddars meh mite pot noodle twister and quorn the power of quorange. Outdoor marketing is tried and tested. Mobile billboards are becoming a more popular type of outdoor advertising especially in crowded cities.

Only digital dynamic outdoor ads could enable asda and these brands to show this creative on one specific morning only. Similarly if you re advertising your ice cream parlour you can choose to display the ad only after the temperature outside has reached a certain point. Strawberry cheesecake mini cheddars. Here s some of the best out of home campaigns we ve seen in 2018 so far and the reasons why they work.

1 facebook s pride display this is one of a beautiful and influential example of a brand using digital signage for a social cause.